学术期刊公众传播的作用与途径——以生物及相关领域期刊为例

Roles and modes of public communication of academic journals:A case study of journals in biology and related fields

【目的】了解国内外生物及相关领域学术期刊面向公众传播的新动态、新观点及传播模式,为探索专业与公共领域同步传播范式、提升期刊及成果影响力提供参考。【方法】以公众传播、社交化出版、数字出版、媒体融合、生物类学术期刊等相关词为主题词,在CNKI、Web of Science数据库和百度进行组合检索,分析总结并进行部分媒体实证调查。【结果】选择公众关注的主题和形式有利于促进公众理解和支持科学研究;公众传播及影响正在成为论文、科研人员和期刊的辅助评价指标。国内外相关期刊均采用了开放学术出版、科学新闻宣传以及利用社交媒体和活动推广等途径进行公众传播,国外由出版集团稳定开展,国内则由期刊集群或单刊进行,国内期刊公众传播的形式多样性、新闻敏感性和内容吸引力以及传播效果均不及国外期刊。【结论】生物及相关领域学术期刊应强化社会责任和公众传播,建议通过矩阵式建设、集群化运作完善传播平台,联结新闻媒体资源,配备科学新闻和新媒体专门人员并充分利用好专家和成果资源。

[Purposes]To provide theoretical and practical references for the public communication as well as academic communication of journals,we investigate the new trends and modes of public communication of academic journals in biology and related fields in China and abroad.[Methods]With"public communication","social publishing","digital publishing","media convergence",and"biological academic journals"as the topic words,we conducted combined searches in Baidu,CNKI,and Web of Science,analyzed the searching result,and then performed empirical investigation on some media platforms.[Findings]The topics and forms of public concern for public communication can enhance public understanding and supporting of scientific research.Besides,public communication and its influence are serving as an auxiliary evaluation index for papers,researchers,and journals.Both Chinese and foreign journals carry out public communication through the open academic publishing,science news reports,social media sharing,and public activities,which are mainly implemented by publishing groups abroad and journal clusters or individual journals in China.However,Chinese journals are inferior to foreign journals in form diversity,sensitivity to news,content attractiveness,and effect of public communication.[Conclusions]Effective measures for public communication of journals in biology and related fields are as follows:strengthening editors’social responsibility,adopting clustering and matrix operation,cooperating with news media,recruiting news and new media professionals,and well organizing the resources of experts and papers.