融媒体时代专业期刊学术共同体的发展瓶颈与因应之策

Development bottleneck and countermeasures of academic community of professional journals in the era of media convergence

【目的】探究融媒体背景下专业期刊如何借助新媒体工具构建新型学术共同体,以及对原有功能进行优化的路径。【方法】通过文献综述溯源专业期刊学术共同体概念的内涵,分析当前专业期刊学术共同体的发展现状,进而提出融媒体背景下此类共同体转型提升的策略。【结果】融媒体环境下专业期刊学术共同体可通过内外圈层逐步建设,采取创新同行评议,联合选题策划,驱动二次传播的策略提升其品牌影响力。【结论】专业学术期刊共同体的建设被置于媒介融合的新趋势下,办刊人既需要跳出原有流程、思维,又需要坚持学术导向,回归学术价值,以打造新型学术共同体为己任。

[Purposes]This paper explores the methods for professional journals to update academic community via new media in the era of media convergence.[Methods]Through literature review,this paper elaborated the connotation of academic community of professional journals,analyzed the status quo of it,and put forward the transformation strategies against the backdrop of media convergence.[Findings]Academic community of professional journals can enhance its impact in the era of media convergence by establishing internal and external circles,employing new modes of peer review,adopting joint topic selection,and strengthening secondary dissemination.[Conclusions]Under the background of media convergence,journal publishers should update the academic community by thinking outside the box while emphasizing academic quality.