虚拟健康社区医生贡献行为的形成机制

Formation mechanism of the doctor contribution behavior in virtual health communities

虚拟健康社区医生贡献行为(Doctor Contribution Behavior in Virtual Health Communities,V-DCB)在社会福祉创造中发挥着重要作用。从价值共创理论视角,结合群体卷入模型和积极心理学研究,提出在线服务交往中医生贡献行为前因后果的理论模型。首先从资源投入视角对V-DCB的概念和内涵进行分析,并探讨测量工具的维度。接着分析社会交换和社会认同双重动机下的V-DCB行为卷入过程,以及服务生态系统资源补充的激励作用。最后探讨V-DCB对医患双方幸福感共创的影响,以及资源匹配因素对行为者幸福感产生的调节效应。

Doctor contribution behavior in virtual health communities(V-DCB)is critical to improving social well-being.From the perspective of value co-creation theory,the group engagement model,and positive psychology research,this paper proposes a theoretical model comprised of the antecedents and consequences of doctors’contribution behaviors in online service interactions.The paper discusses the concept and dimensions of V-DCB from the resource input perspective.It then analyzes the behavior engagement process associated with V-DCB under the dual motivation of social exchange and social identity as well as the resource supplement factors in the service ecosystem.Finally,the influence of V-DCB on doctor–patient well-being and the moderating effect of resource matching on the well-being are discussed.