1949年以来文艺类期刊的版式设计及其风格转变

On Format Design and Style Transformation of Literary and Art Periodicals Since the Founding of the People s Republic of China

版式设计及其风格对文艺类期刊的生存和发展起着非常重要的作用。新中国成立以来,我国文艺类期刊的版式设计在不同的历史时期呈现出了“谋求规范化”“走向程式化”“形式美的再现”“个性作为时尚”四种不同的主导风格。尽管受到了特定的主观、客观因素制约,但在风格的迭代下我国文艺类期刊设计逐步探索出了自己的特色,完成了本土化重建。不管是哪种风格,其背后演进的规律都在于风格本身必须符合文艺类期刊的主题内容和思想,舍此风格将失去意义。

Layout design and its style play a very important role in the survival and development of literary and art periodicals.Since the founding of the People s Republic of China,the layout design of literary and art periodicals in China has presented four different dominant styles in different historical periods,namely,“seeking standardization”,“moving towards stylization”,“reproduction of formal beauty”,and“personality as fashion”.Although restricted by specific subjective and objective factors,the design of literary and art periodicals in China has gradually explored its own characteristics and completed the localization reconstruction under the iteration of style.No matter what kind of style,the law behind its evolution is that the style itself must conform to the theme,content and ideas of literary and art periodicals,or else the style will lose its significance.