非线性生产成本对供应链社会责任分担策略的影响

Effect of Nonlinear Production Cost on Sharing Strategy of Social Responsibility in Supply Chain

在制造商生产成本非线性下,运用博弈论分别建立了零售商不参与责任分担、零售商进行成本分担与努力分担三种模型,求解得到了三种模型的最优决策和最优利润。研究发现:在制造商生产规模不经济下,制造商和零售商均愿意合作进行社会责任分担,而且二者总是倾向于选择努力分担模式;在制造商生产规模经济下,当规模经济较明显且社会责任实施效率较高时,制造商和零售商均偏好于零售商进行成本分担,当规模经济不明显且社会责任实施效率较低时,零售商进行努力分担策略仍然优于成本分担策略;此外,无论制造商生产规模经济还是规模不经济,制造商和零售商总是倾向于承担社会责任。

Under the nonlinear production cost of manufacturers,three models of retailers′ nonparticipation in responsibility sharing,retailers′ cost sharing and effort sharing were respectively established by using game theory. It is found that under the diseconomies of production scale of manufacturers,both manufacturers and retailers are willing to cooperate in social responsibility sharing,and they always tend to choose the model of effort sharing.However,under the production scale economy of manufacturers,when the scale economy is more obvious and the implementation efficiency of social responsibility is higher,both manufacturers and retailers prefer the cost-sharing cooperation model of retailers. When the scale economy is not obvious and the implementation efficiency of social responsibility is low,the retailers′ effort sharing strategy is still better than the costsharing strategy.In addition,manufacturers and retailers tend to assume social responsibility regardless of economies of scale or diseconomies of scale.