基于消费需求与用户体验的食用菌产品包装设计

Packaging Design of Edible Fungi Product Based on Consumer Demand and User Experience

消费需要是产品包装设计的根源,用户体验是衡量设计成效的标准。通过以用户体验与消费需求为核心,对食用菌产品包装设计要求进行分析,提出产品包装设计需要精准把握产品设计的本质,注重为消费者提供多元化的视觉体验。在结合消费升级趋势的基础上,提出了关注生态消费、营造用户文化体验、人本体验和消费体验等包装设计方案。

Consumer demand is the root of product packaging design,and user experience is the standard to measure the effectiveness of design.With user experience and consumer demand as the core,the packaging design requirements of edible fungi products were analyzed,and it was proposed that product packaging design needs to accurately grasp the nature of product design,and pay attention to provide consumers with diversified visual experience.Based on the trend of consumption upgrading,some packaging design schemes were put forward,such as paying attention to ecological consumption,creating user cultural experience,humanistic experience and consumption experience.