乡村振兴战略下韶关特色小镇的发展策略

The Development Strategy of the Characteristic Town Under the Rural Revitalization Strategy of Shaoguan

发展特色小镇是缩小城乡差距的路径之一。韶关在发展特色小镇中存在文化内涵挖掘深度不够、开发层次不高、产品缺乏多样性、特色小镇发展类型单一、宣传和营销方式缺乏创新性等问题。韶关应加大红色文化小镇的建设,创造地区特色;增强宣传力度,拓宽营销渠道;创新发展模式,实现可持续发展。

Developing characteristic towns is one of the ways to narrow the gap between urban and rural areas.Through research and analysis of Shaoguan’s characteristic towns,there are some problems existing in Shaoguan,such as insufficient depth of cultural connotation,low level of development,lack of diversity of products,single development type of characteristic towns,and lack of innovation in publicity and marketing methods.Shaoguan should increase the construction of red culture town to create regional characteristics;strengthen publicity,expand marketing channels;innovate development models to achieve sustainable development.