基于SET因素洛阳唐三彩产品创新设计研究

Innovative Design of Luoyang Tang Sancai Products Based on SET Factors

体验经济时代下,唐三彩产品面临全新的SET因素机会,社会机会是不断崛起的青年消费群体,经济机会是飞速发展的旅游经济,技术机会是特有的千色技术以及和现代工业材料的整合。针对以上机会缺口,可以将洛阳唐三彩从原来的高仿装饰唐三彩转变为时尚生活唐三彩,将用户定位为青年人群,设计一款具有功能性,时尚个性化的旅游纪念品,将千色技术和陶瓷材质结合,激发用户的文化共情和旅游回忆。创新唐三彩产品,使其在情感、人机工程、美学、产品形象、影响、核心技术、质量、利润品牌效应和可扩展性方面体现出更优越的价值属性,这更加符合体验经济时代用户的需求。

In the era of experience economy,Tang Sancai products are faced with brand-new SET factor opportunities,social opportunities are rising young and middle-aged consumer groups,economic opportunities are rapidly developing tourism economy,and technical opportunities are unique thousands of color technologies and integration with modern industrial materials.In view of the above opportunity gap,Luoyang Tang Sancai was changed from the original high imitation decoration Tang Sancai to the fashionable life Tang Sancai.Users were positioned as young people,and a functional and fashionable personalized tourist souvenir was designed,which combined thousands of colors with ceramic materials to stimulate users’cultural empathy and tourist memories.Innovative Tang Sancai products show superior value attributes in emotion,ergonomics,aesthetics,product image,influence,core technology,quality,profit brand effect and extensible,which better meet the needs of users in the era of experience economy.