体育服务情境下的价值共创研究进展及展望

Progress and prospect of value co-creation in the context of sports service

为更好理解体育特有现象和更恰当解决体育管理问题,学术界和企业界越来越认识到价值共创在体育服务情境中的重要性。从观赏型体育活动和参与型体育活动两个方面对体育服务情境下的价值共创研究进行梳理。在观赏型体育活动中,现有文献主要从微观、中观和宏观3个视角对体育赛事的价值共创进行研究;在参与型体育活动中,研究主要聚焦在健身休闲活动价值共创的前因、过程和结果3个方面。最后,对体育服务情境下的价值共创研究进行述评,并对未来研究方向进行展望,以期为我国体育市场和体育企业或组织提供相关研究思路和实践经验。

In order to better understand specific sports phenomena and properly solve sports management problems,both the academic and business communities have increasingly realized the importance of value co-creation in the context of sports service.The research summarized the value co-creation in the context of sport service from two aspects of ornamental sports and participatory sports.In terms of ornamental sports,the existing literature mainly studied the value co-creation of sports events from 3 layers namely micro,medium and macro perspectives;in terms of participatory sports the previous research mainly focused on 3 aspects of the antecedents,processes and results of the value co-creation of fitness and leisure activities.Finally,the paper reviewed the research on value co-creation in the context of sport service,and expected the future research direction,so as to provide relevant research ideas and practical experience for China's sports market and sports enterprises or organizations.