城市文化体验建构下的文创设计——以董仲舒插图设计为例

Cultural and Creative Design under the Background of the Construction of Urban Cultural Experience——Taking the Illustration Design of Dong Zhongshu as an Example

每个城市受不同地域、历史、文化等因素的影响都具有鲜明的城市特色和气质。在衡水市城市文化体验建构下的董仲舒插画设计在主题选择、文创设计易识度以及体验形式等方面不断探索和尝试,为在该区域的文创设计和开发提供了思路和创意点,对提升城市文化气质和形象以及建构良好的城市文化体验有着重要的导向作用。

Influenced by different regions,history,culture and other factors,each city has its own distinctive urban characteristics and temperament.The authors of this paper explore steadily the illustration design of Dong Zhongshu from the aspects of its theme selection,the identification of cultural and creative design and the form of experience under the background of the construction of the urban culture of Hengshui,which provides creative ideas for the design and development of the region,and plays an important guiding role in improving the urban cultural temperament and image,as well as the construction of good urban cultural experience.