机械制造企业客户关系管理系统的设计与实现

Practice and application of customer relationship management in machinerymanufacturing industry

每个人都越来越重视信息内容在社会发展和经济发展趋势中的有效性,信息资源的综合应用水平已成为考虑一个国家综合国力的关键目标。如果企业希望在日益激烈的市场需求中获得优势,则必须对客户关系管理的方法和企业的实施运用状况进行深入的研究,论文针对机械制造企业在实践和运用客户关系管理系统的问题展开论述。

Everyone pays more and more attention to the effect iveness of information content in the trend of social and economic development.The comprehensive utilization of information resources has become a key indicator of a country's comprehensive national strength.If enterprises want to gain an advantage in the increasingly fierce market demand,they must have a deep understanding of the necessity of using reasonable customer relationship management methods.This paper discusses the problems of mechanical manufacturing enterprises in the practice and application of customer relationship management system.