营销系统中市场权力的转移及营销模式再造

The transfer of market power and the reconstruction of marketing model in marketing system

随着信息技术的应用,基于信息优势的市场权力逐渐从生产制造商转移和扩散到分销渠道商。在网络交互式的信息时代,消费者最终成为市场权力的拥有者,营销系统中市场权力的转移带来营销模式的变革。营销组织应该顺应趋势,打造面向未来的人文主义营销理念并在此基础上重塑营销模式,更好地服务消费者和获取利润。

With the application of information technology, the market power based on information advantage is gradually transferred and diffused from manufacturers to distribution channels;in the information age of network interaction, consumers eventually become the owners of market power, and the transfer of market power in marketing system brings about the change of marketing mode.Marketing organizations should conform to the trend, create future oriented humanistic marketing concept, and reshape the marketing model on this basis, so as to better serve consumers and obtain profits.