后疫情时代中国数字文化产业探析

Discussing China's digital culture industry in the post-pandemic period

2020年爆发的新冠肺炎疫情给中国文化产业造成严重的冲击和影响,疫情改变了人们原有的生活习惯和消费方式,2020年11月8日,中华人民共和国文化和旅游部发布《关于推动数字文化产业高质量发展的意见》,推动实施数字文化产业发展战略。因此,探讨后疫情时代中国数字文化产业发展,具有重要的现实意义。文章分析了后疫情时代中国数字文化产业发展的社会条件.特点及面临的挑战借鉴国外数字文化产业发展的成功经验,提出后疫情时代中国数字文化产业发展的对策建议。

The Coronavirus(COVID-19) pandemic that broke out in early 2020 has caused serious shocks and effects on China’s cultural industry. The Coronavirus(COVID-19) pandemic has changed people’s original living habits and consumption patterns. On November 8, 2020, the Ministry of Culture and Tourism of the People’s Republic of China issued the "Opinions on Promoting the High-quality Development of the Digital Culture Industry" to promote the implementation of the development strategy of the digital culture industry. Therefore, discussing the development of China’s digital culture industry in the post-pandemic period is of great practical significance. This paper analyzed the social conditions, characteristics and challenges faced by China’s digital culture industry in the post-pandemic period. Drawing on the successful experience of foreign digital culture industry development, countermeasures and suggestions for the development of China’s digital culture industry in the post-pandemic period were put forward.