山西沿黄传统村落文化旅游发展策略分析

Research on the Development Strategies of Cultural Tourism of Traditional Villages along the Yellow River in Shanxi Province

山西沿黄有数量众多文化内涵丰富的传统村落,但旅游经济发展滞后。分析山西沿黄旅游带传统村落富含的文化旅游资源,提出发展文化旅游需加大村落的保护与开发,发展沿黄文化体验项目,开发文化创意产品,加大文化旅游商品开发,通过多种载体传播沿黄传统村落文化,形成山西特色的文化旅游品牌。

There are numerous traditional villages with rich cultural connotation along the Yellow River in Shanxi Province.Unfortunately,the development of tourism economy lags behind other areas.This paper analy⁃ses the cultural tourism resources of these traditional villages and puts forward some cultural development strat⁃egies,i.e.to strengthen the protection and development of villages,to develop creative cultural products and tourism souvenirs,to instill the traditional culture of these villages through a variety of carriers and to build a cultural brand with Shanxi characteristics.