文化产业价值创造的结构分析——基于同心圆模型的阐释

Structural Analysis on Value Creation of Cultural Industry

党的十九届五中全会提出"加强文化市场体系建设,扩大优质文化产品供给",对于优化文化要素配置、提升文化产业价值创造能力具有重要意义。2018年文化产业统计分类的推出,为基于同心圆模型对文化产业价值创造进行结构性分析提供了条件。基于同心圆模型,文化产业生产链可被拆解为内容创制、内容加工和内容投放三个环节。本文以北京这一典型国内文化高地的文化产业发展情况为落脚点,通过对比北京和全国文化产业在这三个环节上的资源和产出分布,可以窥见国内文化高地在促进文化产业价值创造方面的主要发力点——完善文化经济政策、健全文化市场体系、优化配套性体制机制,这三方面经验值得全国各地推广和借鉴。

The Fifth Plenary Session of the 19th CPC Central Committee proposed to enhance the construction of culture market system and enlarging the supply of high-quality cultural products,which is of great significance in optimizing the allocation of cultural elements and promoting value creation ability of cultural industry.The catalogue of cultural industry made in 2018 provides a new path in examining the value creation of cultural industry structurally with the concentric circle model.Based on this model,the production chain of cultural industry can be divided into three parts:content creation,content processing and content delivery.Beijing is a highland of cultural industry.The distribution of resources and output of Beijing’s cultural industry in the three parts shows that Beijing’s experience in perfecting cultural and economic policies,perfecting cultural market system and optimizing supporting systems and mechanisms is worthy of promotion and reference throughout the country.