微信电商小程序设计与推广方法探讨

WeChat E-Commerce Small Program Design and Promotion Methods

电子商务平台在各类农产品的推广中具有重要作用,为了进一步提高电商平台的易用性,设计开发微信电商小程序,有利于产业的创新发展与转型,使农产品能够更加准确的面向消费者,推动农产品电商的个性化和特色化发展。笔者主要分析了微信电商小程序的发展现状和电商小程序平台建设的必要性,说明了微信电商小程序的设计方法,并提出了微信电商小程序推广的建议,旨在推动农村电子商务的发展与进步。

The e-commerce platform plays an important role in promoting all kinds of products.Therefore,in order to further improve the programmability of the e-commerce platform,the design and development of WeChat e-commerce applet is conducive to the innovation,development and transformation of the industry,ensuring that the products can be more accurately oriented to the majority of consumers,and promoting the personalized and characteristic development of information.This paper mainly analyzes the development status of WeChat e-commerce small program and the importance of e-commerce small program platform construction,then further explains the design method of WeChat e-commerce small program,and finally puts forward some suggestions on the promotion of WeChat e-commerce small program,so as to promote the progress and development of e-commerce industry.