中国电竞“抗疫”韧性

China E-sports“Anti-epidemic”Resilience

目的:探讨疫情下我国电子竞技产业发展现状,电竞用户概况,电竞面临的挑战和机遇,以及疫情后电竞线下消费能力。方法:选用企鹅智酷、腾讯大数据等平台进行数据分析与调研。结果:疫情下我国电竞用户规模扩大;电竞产业受疫情影响小,保持健康发展;电竞产业的发展面临新的机遇和挑战;疫情后,电竞用户线下消费潜力巨大。建议:电竞与体育加速融合,积极拥抱5G技术改革,加快电竞商业模式创新升级。

Objective:to explore the development of e-sports industry in China,the general situation of e-sports users,the challenges and opportunities faced by e-sports,and the consumption ability under e-sports line after the epidemic.Methods:Penguin Intelligence and Tencent Big Data are selected for analysis and investigation.Results:the scale of e-sports users in China has expanded under the epidemic;e-sports industry is less affected by the epidemic and maintains a healthy development;the development of e-sports industry is facing new opportunities and challenges;after the epidemic,the consumption potential of e-sports users offline will be huge.Suggestions:accelerating the integration of E-sports and sports,actively embracing 5 g technology reform,and accelerating the innovation and upgrading of E-sports business model.