推动汽服业务提升汽服网点整体业绩的措施

Measures to Promote the Service Business to Improve theOverall Performance of the Steam Service Network

随着中国汽车保有量的提升与车龄的增长,汽车养护市场已经成为"新蓝海",汽服后市场存在巨大的增长空间。针对汽服网点发展中存在的寻找体验"难"、现场体验"乱"、客户体验"差"等问题,从多部门聚焦项目,加快建设进度;全区域引流客户,扩大会员基数;各角度换位思考,提高洗车效率;全过程闭环管理,实现价值导向;全方位赋能一线,保障洗车机稳定运行;打造品牌品质5个方面,有针对性地改进,初步实现构建汽服网络化、客户满意提升,打造优质品牌的目的。

With the increase in the number of cars in China and the growth of car age,the car maintenance market has become a“new blue ocean”,and there is huge room for growth in the after-sales market.In view of the problems in the development of auto service outlets,such as“difficult”to find experience,“chaotic”on-site experience,and“poor”customer experience,this paper focuses on projects from multiple departments to speed up the construction progress;attract customers from all regions toexpand the membership base;transposes thinking from all angles to improve the efficiency of car washing;realizes value orientation through the whole process closedloop management;and guarantees the stable operation of car washing machines through all-round empowerment to achieve the goal of building a network of auto service,improving customer satisfaction and building a high-quality brand.