摘要
PBL教学又被称为问题学习教学模式,文章基于“消费者心理与行为学”课程特点及PBL教学优点,探讨PBL教学方法在“消费者心理与行为学”课程教学中的应用。教学实践证明,基于PBL的“消费者心理与行为学”教学,能激发学生的学习兴趣、引发学生自主学习的动力,教学效果显著,值得推广应用。
PBL teaching is also called problem learning teaching mode.Based on the characteristics of“Consumer Psychology and Behavior”course and the advantages of PBL teaching,this paper discusses the application of PBL teaching method in“Consumer Psychology and Behavior”course teaching.The teaching practice proves that the teaching of“Consumer Psychology and Behavior”course based on PBL can stimulate students’interest in learning and motivate students to learn independently.The teaching effect is remarkable and worthy of popularization and application.
作者
赵仕红
Zhao Shihong(School of Business,Jinling Institute of Technology,Nanjing 211169,China)
出处
《江苏科技信息》
2021年第13期43-45,共3页
Jiangsu Science and Technology Information
