新环境下我国互联网医疗服务使用行为变化研究

Research on the change of usage behavior of Internet medical service under the new conditions

随着互联网数字技术的发展和“互联网+”产业的推动,国内互联网医疗平台获得越来越多的机遇,处于飞速发展阶段。现已出现许多新兴的互联网技术医疗方式,如线上挂号、线上问诊、健康管理、医疗咨询等。文章运用线上问卷调查的方式对南京地区的互联网用户行为进行调研分析,然后在此基础上提出我国互联网医疗服务今后发展的对策和建议。

With the development of Internet digital technology and the promotion of“Internet+”industry,domestic Internet medical platforms are getting more and more opportunities,and are in the stage of rapid development.There are many new Internet technology medical methods,such as online registration,online inquiry,health management,medical consultation and so on.This article uses online questionnaire to investigate and analyze the Internet user behavior in Nanjing,and then puts forward countermeasures and suggestions for the future development of Internet medical service in China.