社交媒体使用、知识获取与员工合作行为

Research on Social Media Use,Knowledge Acquisition and Employee Cooperative Behavior

社交媒体作为一组集聚技术功能和社交功能的互联网应用程序,改变了组织和个人沟通、分享和合作的方式。以沟通可视化理论和互惠理论为基础,重点探讨工作导向和社交导向的社交媒体使用对员工合作行为的影响,并考察了这一影响过程的中介机制与调节作用。采用MPLUS及SPSS层次回归分析的方法对珠江三角洲、长江三角洲等地区212份调查数据进行实证检验,结果表明:第一,工作导向和社交导向的社交媒体使用对员工合作行为有着显著的正向影响;第二,知识获取在社交媒体使用与员工合作行为之间起着中介作用;第三,知识心理所有权负向调节知识获取与员工合作行为的关系。研究丰富了社交媒体的相关文献,拓展了社交媒体的后果研究,具有一定的理论意义,为组织和个人合理使用社交媒体和加强合作行为提供启示。

Social media,as a set of Internet applications with both technical and social functions,has changed the way organizations and individuals communicate,share and collaborate.On the basis of communication visibility theory and reciprocity theory,this study focuses on the influence of work-oriented and social-oriented social media use on employee cooperative behavior,and investigates the mediating mechanisms and moderating effects of this influencing process.Using MPLUS and SPSS hierarchical regression analysis,we empirically examined the data of 212 surveys from the Pearl River Delta and Yangtze River Delta regions,and the results showed that:①work-oriented and social-oriented social media use has a significant positive effect on employee cooperative behavior;②knowledge acquisition plays an intermediary role between social media use and employee cooperative behavior;③knowledge-based psychological ownership negatively moderates the relationship between knowledge acquisition and employee cooperative behavior.Collectively,the study enriches the relevant literature on social media and expands the research on the consequences of social media,which has certain theoretical significance and has important practical implications for organizations and individuals to use social media rationally and strengthen cooperative behavior.