文化产业资本化的影响及行业应对策略

Capitalization of Cultural Industries: Its Impact and the Countermeasures

布迪厄提出的"文化资本"概念为学界所大量引用与研究。在文化产业发展的行业导向与相关政策制定中,亦有引用"文化资本"的观点,作为文化行业进行产业资本化运行的理论依据。然而,以产业资本化作为文化行业发展逻辑所形成的发展模式,则可能带来公共信仰变更、政府公信力受损、人性普遍异化等诸多负效应。作为行业管理部门,依托现有行政资源,建立行业调查制度,对可能产生的负效应做到"心中有数"并能够实施有效监管,是防止资本在文化行业内无序扩张的保障手段。同时,应发展"在地化"的社区文化阵地以加大优质文化的供给来平衡可能造成的文化存量透支。

The concept of"cultural capital"proposed by Bourdieu has been widely spread and studied in academic circles. It is also adopted as a theoretical basis for examining the capitalization of the cultural industry and the formulation of related policies. However,the development mode formed by using industrial capitalization as the development logic of the cultural industry may bring about many negative effects such as the change of public beliefs,the damage of government credibility,and the general alienation of human nature. Relying on the existing administrative resources,the supervisory governmental department should establish an industry survey system to gather the information of the possible negative effects and then implement effective supervision. This is a safeguard against the disorderly expansion of capital in the cultural industry. At the same time,"localized"community-based cultural services should be developed to increase the supply of quality culture to balance the possible overuse of cultural stock.