运城市德孝文化旅游资源评价研究——以舜帝陵景区为例

Analysis of Yuncheng, Filial Piety Culture Tourism Resources Evaluation Research--To ShunDi Mausoleum Scenic Area as an Example

运城市拥有丰富的德孝文化旅游资源,在文化旅游开发中具有区位和资源优势。我国旅游业正处于注重旅游产品的文化内涵和旅游者的文化体验价值的时代,故而德孝文化旅游拥有良好的发展前景,因此对于德孝文化旅游资源的评价及开发十分重要。在舜帝陵景区构建运城市德孝文化旅游资源评价体系,运用层次分析法(AHP)进行综合评价。通过数据分析发现,运城市在德孝文化旅游资源开发过程中没有深挖德孝文化内涵、彰显德孝文化特色,导致该旅游产品在旅游市场上没有形成很好的知名度和竞争力。

Yuncheng is rich of filial piety culture tourism resources,has a geographical and resource advantages in the cultural tourism development,tourism industry in our country is in pay attention to the culture of the cultural connotation of tourism products and tourists to experience the value of The Times,so filial piety culture tourism has good prospects for development,so the DE filial piety culture tourism resources evaluation and development is particularly important.This paper takes ShunDi mausoleum scenic spot as an example to construct the evaluation system of dexiao cultural tourism resources in Yuncheng city,and uses AHP method to comprehensively evaluate it.Through data analysis,it is found that Yuncheng failed to deeply explore the cultural connotation and highlight the cultural characteristics of moral filial piety in the development of moral filial piety cultural tourism resources,resulting in the failure to form a good reputation and competitiveness in the tourism market.