武汉的后疫情时代:华北游客疫后响应实证研究

Post Epidemic Era in Wuhan:An Empirical Study on Tourists’response in North China

文章聚焦于新冠疫情对武汉旅游的影响,在后疫情时代这个大背景下,利用问卷调查法对华北游客前往武汉旅游的意愿及旅游偏好进行调查分析。运用频数统计和方差分析发现,华北游客是否外出旅游主要受疫情、闲暇时间、学历和家庭年收入的影响;游客的信息关注点、对武汉的情感、对中国的情感及对武汉的了解程度四个因素对赴武汉旅游意愿会产生积极影响。同时,运用频数统计和词频分析发现,疫情前后游客对武汉旅游形象的认知产生了变化,火神山成为武汉的“新名片”,游客对抗疫期间曝光率较高的黄鹤楼、武大樱花、热干面以及火神山、雷神山等表现出较高的旅游偏好。

This paper focuses on the impact of the novel coronavirus pneumonia epidemic on tourism in Wuhan,using the questionnaire survey method to investigate and analyze the willingness and preference of tourists from North China to travel to Wuhan after the epidemic.Using ANOVA,it is found that the tourists’travel intention in North China is mainly affected by the epidemic,leisure time,their educational background and annual family income;the four factors of tourists'information concerns,their feelings for Wuhan,their feelings for China and their understanding of Wuhan will have a positive impact on their willingness to travel to Wuhan.At the same time,using frequency statistics and word frequency analysis,it is found that tourists'cognition of Wuhan's tourism image has changed before and after the epidemic,Huoshen mountain has become the“new visiting card”of Wuhan.Tourists show higher tourism preference for Yellow Crane Tower,cherry blossom of Wuhan University,hot and dry noodles,Huoshen mountain and Leishen mountain,which had a high exposure rate during the anti epidemic period.