传播学视角下安徽优秀传统文化传播体系构建

The Construction of Anhui Excellent Traditional Culture Communication System from the Perspective of Communication

传播实践以实现最优传播效果为目的。提升安徽优秀传统文化传播效果,需要构建安徽优秀传统文化传播体系,从传播主体、传播内容、传播渠道、传播对象等方面多维度协同推进。要提升传播主体的专业性、权威性和媒介素养;要把内容建设放在首位,凝练文化内涵、彰显价值追求;要在立足传统媒体、善用新兴媒体的基础上,统筹创新传播渠道;要科学分析传播对象,贴近受众接受心理、满足受众美好文化需求。

The purpose of communication practice is to achieve the best communication effects.To enhance the communication effect of Anhui excellent traditional culture,it is necessary to bulid the Anhui excellent traditional cultural communication system,which is coordinated and promoted in multiple dimensions from the aspects of communication subject,communication content,communication channel,and communication object.It is necessary to enhance the professionalism,authority and media literacy of the communication subject;it is necessary to put the content construction in the first place,condense the cultural connotation,and highlight the pursuit of value;it is necessary to coordinate and innovate communication channels based on traditional media and making good use of emerging media;it is necessary to scientifically analyze the communication objects,get close to the audience’s acceptance psychology,and meet the audience’s beautiful cultural needs.