文创产业视角下非遗衍生品创新策略研究--以河北赞皇原村土布为例

The Research on Innovative Strategies of Intangible Heritage Derivations from the perspective of Cultural and Innovative Industry--A Case Study of the Original Homespun of Zanhuang Village in Hebei Province

在文化创意产业视角下,将原村土布的设计、生产、营销与文化创意产业相融合,在尊重其原生态表达形式与内在文化价值的基础上,挖掘其在文化创意产业中的附加值,探索多元视阈下原村土布非遗衍生品的创新策略,达到保护传统手工技艺、发展乡村特色文化、实现乡村振兴的目的。

From the perspective of cultural and creative industries,the design,production and marketing of the original homespun of the village are integrated with the cultural and creative industries.On the basis of respecting its original ecological expression form and inherent cultural value,this paper excavates the added value of original homespun in the cultural and creative industry and explores the innovative strategies of the intangible cultural heritage derivatives of the original homespun from multiple perspectives,in order to protect the traditional handicraft skills,develop rural culture,and realize rural revitalization.