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基于钻石模型的广西节事旅游产业发展探析

Analysis on the Development of Guangxi Festival Tourism Industry Based on Diamond Model
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摘要 广西拥有丰富的节事旅游资源,发展节事旅游产业具有明显的优势和重要意义。基于波特的钻石模型,从生产要素、需求条件、相关产业、战略、结构、竞争表现及政府和机会等五个方面对广西节事旅游产业进行分析。指出广西节事旅游还存在高级生产要素还比较薄弱,客源市场亟待拓展、节事旅游产品缺乏创新等问题,并针对性地提出了加强旅游基础设施、培养节事旅游专业人才、开拓国内外客源市场、创新节事旅游产品、加大政府政策性扶持力度等有利于广西节事旅游发展的建议。 Guangxi is rich in festival and events tourism resources and the development of festival and events tourism industry has obvious advantages and significance.Based on Porter’s diamond model,this paper analyzes Guangxi’s festival and events tourism industry from five aspects:production factors,demand conditions,related industries,strategy,structure,competitive performance,government and opportunity.It is pointed out that there are still some problems in Guangxi festival and events tourism,such as the weak advanced production factors,the urgent need to expand the tourist source market,the lack of innovation in festival and events tourism products,and so on.It is pointed out that strengthening tourism infrastructure,training festival and events tourism professionals,opening up domestic and festival and events tourism market,creating new festival and events tourism products and increasing government policy support are conducive to the development of Guangxi festival and events tourism in the future.
作者 方昌敢 FANG Chang-gan(School of Business,Wuzhou University,Wuzhou Guangxi 543002,China)
机构地区 梧州学院商学院
出处 《湖北开放职业学院学报》 2021年第10期112-114,117,共4页 Journal of Hubei Open Vocational College
基金 2017年度国家社会科学基金课题“旅游展演视阈下壮族非物质文化遗产活态传承研究”研究成果(项目编号:17XMZ028) 2017年广西高校中青年教师基础能力提升项目“广西节事旅游发展的动力结构及产业制度转型研究”研究成果(项目编号:2017KY0620)。
关键词 节事旅游 节事旅游产业 钻石模型 festival and events tourism festival and events tourism industry diamond model
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