中西方文化差异下跨境电商网络营销策略思考

Cross-border E-commerce Network Marketing Strategy under the Cultural Differences Between China and the West

随着我国经济的发展和社会的进步,跨境电商的发展也迎来了新的机遇和更加艰巨的挑战。在大力发展跨境电商的同时,更应当考虑到中西方之间的文化差异,努力通过科学的方法来提升跨境电商的质量和效率。本文对如今跨境电商的发展现状进行了分析,随后又分析了在中西方文化差异的影响下,跨境电商网络营销过程中存在的问题,进而提出具有针对性的跨境电商营销策略。

With China’s economic development and social progress,the development of cross-border e-commerce also ushered in new opportunities and more arduous challenges.While vigorously developing cross-border e-commerce,we should also consider the cultural differences between China and the west,and strive to improve the quality and efficiency of cross-border e-commerce through scientific methods.This paper analyzes the current situation of cross-border e-commerce development,and then analyzes the problems existing in the process of cross-border e-commerce network marketing under the influence of cultural differences between China and the west,and then puts forward targeted crossborder e-commerce marketing strategies.