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当当网为何走下神坛--公司战略与治理视角

Why Dangdang.com has Gone Down the Altar-From the Perspective of Corporate Strategy and Governance
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摘要 以“夫妻档”企业的典型代表--当当网为例,介绍了公司的发展历程、战略演变及有关财务和非财务指标。从公司战略与公司治理两个维度分析了当当网近年来市场份额下滑、业绩欠佳的原因,包括:投资策略保守,错失发展黄金期;战略定位不准,多元化转型失败;股权高度集中,董事会职能被弱化;夫妻权责不清,容易形成双重领导;婚姻质量影响公司正常经营等。最后,根据上述问题给出针对性建议。
作者 李哲敏 LI Zhemin
出处 《财务管理研究》 2021年第4期18-22,共5页 FINANCIAL MANAGEMENT RESEARCH
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