基于物场分析的网络营销信息传播研究

On the Network Marketing Information Dissemination based on Analysis of Material Field

互联网的触角已经延伸到农村地区,如何通过网络解决农村地区的信息传播意义重大。文章用TRIZ理论分析网络营销信息传递中存在的问题,以物场模型特定的程序,创新性地提出解决信息传递问题的办法。通过建立网络营销信息传递的物场模型,用物场符号描述信息传递存在的问题,分析发现网络营销信息传播中存在有效不充分、有害作用两大类问题。从信息源、网络营销工具、互联网干扰三个角度提出具体解决信息传递的方法。

The tentacles of the Internet have been extended to rural areas.How to solve the problem of information dissemination in rural areas through the Internet is of great significance.In this paper,TRIZ theory is used to analyze the problems existing in the network marketing information transmission,and the specific procedures of the material field model are used to put forward innovative solutions to the problem of information transmission.Through the establishment of the field model of Internet marketing information transmission and the description of the existing problems of information transmission with the field symbols,it is found that there are two kinds of problems in the Internet marketing information transmission,i.e.insufficient effectiveness and harmful effect.From three aspects of information source,Internet marketing tools and Internet interference,this paper puts forward specific solutions to information transmission.