论《魅力中国城》介入下的城市文化力之提升

On the Promotion of Urban Cultural Power Under the Influence of“Charming China”

《魅力中国城》节目的热播,契合了中国城市正面临转型升级和文旅融合发展的大势。城市文化力对城市整体经济结构调整和提升发挥出不可替代的作用,城市文化力评估从五个方面展开。《魅力中国城》介入城市文化力提升有三种基本方式:作为国家级媒体话语介入、作为城市文旅发展头部资源聚集平台介入、作为产业化运营的文化大IP介入。这种全新、全面的介入方式表征媒体在当今以城市文化力为依托的"象征经济"中,也正在由单纯的传播工具向新生产工具转变的自我变革趋势。

The popularity of the program"Charming China"coincides with the general trend of the Chinese cities nowadays:transformation,upgrading and integration of culture and tourism.Through specific cases and based on five elements of urban cultural power evaluation(cultural meme,cultural interaction,cultural energy,cultural penetration and cultural support),the promotive role of"Charming China"to the improvement in cultural power of the participating cities is analyzed.From the strategies of urban cultural construction in content and audio-visual narrative in form,three basic ways in which"Charming China"helps promote the urban cultural power are found out.It is pointed out that this brand-new and comprehensive intervention shows that the media is changing from a simple communication tool to a new production tool in today’s"symbolic economy"based on urban cultural power.