眼动实验在高校官方网站网页设计中的应用

APPLICATION OF EYE MOVEMENT EXPERIMENT IN WEB DESIGN OF UNIVERSITY OFFICIAL WEBSITE

为了研究用户的网页浏览习惯及效率。论文借助眼动实验,并结合问卷调查,将主观评估和客观数据相结合,以高校官方网站为例,对用户浏览网页行为和效率进行研究,获得用户眼动数据及对网页喜好度数据。用户浏览高校网站时第一注视点及最关注的区域在网页中上方;搜索信息效率越低,用户喜好度越低;信息放在打开网站的第一屏时,搜索效率最高。从信息内容、用户服务、网站结构及网页风格四个方面对高校官方网站设计提出建议。研究结果为高校官方网站网页设计提供参考依据。

In order to study users'browsing habits and efficiency in web.This paper,with the aid of eye movement experiment as well as questionnaires,combines subjective evaluation with objective data and takes the official website of universities as an example,to study the behavior and efficiency of users'browsing of web page,and obtain the data of users'eye movement and that of preference degree for web.Users'first focus and the most concerned part is in the middle and upper side of the web.The lower efficiency of users searching information,the lower degree of their preference is.But there is the highest search efficiency when the information is placed on the first screen of the website.This paper will give suggestions to universities'official website design from four aspects:information content,user service,website structure and web style.The results will provide reference for the web design of university official website.