文旅融合旅游APP的设计与运营——以绍兴师爷文化为例

Design and Operation of Tourism APP for Integration of Culture and Tourism——Taking Shaoxing Shiye Culture as an Example

在移动互联网的迅猛发展下,各行业不断受到新媒体的影响,包括旅游业。文旅融合模式已成为乡村振兴和精准扶贫的有效路径,然而仍有部分农村地区的旅游资源得不到有效推广。本文将重点围绕"文旅融合"主题,以绍兴师爷文化为例探讨"文旅结合"模式下旅游APP的创新设计,以此宣传特色文化、推动旅游经济的发展。

With the rapid development of mobile internet,various industries are constantly affected by new media,including tourism.The mode of integration of culture and tourism has become an effective way for rural revitalization and precise poverty alleviation.However,there are still some rural tourism resources that cannot be effectively promoted.This paper will focus on the theme of"integration of culture and tourism",and take Shaoxing Shiye culture as an example to discuss the innovative design of tourism APP under the mode of"integration of culture and tourism",so as to publicize characteristic culture and promote the development of tourism economy.