我国文化企业社会效益与经济效益关系研究——以电影产品为例

Research on the Relationship between Social and Economic Benefi ts of Cultural Enterprises in China——Taking Movie Products as an Example

十九届四中全会提出,文化企业"要把社会效益放在首位,社会效益经济效益相统一",为厘清文化与经济效益两者关系,通过选取豆瓣电影网的影评数量和满意度作为文化产品社会效益评价指标,结合销售费用、营业利润等上市公司财务指标开展实证研究,得出了文化产品社会效益与经济投入显著正相关,文化企业一般社会效益与该企业文化产品社会效益相关性不显著的结论。最后,本文从企业规模、政策支持、评价方式、监管途径四个方面提出了可行建议。

“Cultural enterprises should put social benefi ts in the fi rst place and unify social and economic benefi ts”,which has been proposed in the Fourth Plenary Session of the 19th Central Committee of the Chinese People's Political Consultative Conference.In order to clarify the relationship between cultural and economic benefits,we selected the number of film reviews and the satisfaction situation on Douban.com as indicators for evaluating the social benefi ts of cultural products,as well as fi nancial indicators of listed companies such as sales expenses and operating profi t.The empirical analysis leads to the conclusion that the social benefi ts of cultural products are signifi cantly correlated with economic inputs.The correlation between the general social benefi ts of a cultural enterprise and the social benefi ts of the enterprise's cultural products is not signifi cant.Ultimately,we have made practical recommendations in company size,policy support,evaluation methods and regulatory approaches.