基于品牌专业建设培育数字化管理会计人才的探索与研究——以广州华商职业学院为例

Exploration and Research on Cultivating Digital Management Accounting Talents Based on Brand Professional Construction——Taking Guangzhou Huashang Vocational College as an Example

国务院总理李克强分别在2017年和2019年的政府工作报告中提到"数字经济",随着人工智能的发展,数字化经济时代已经到来,管理会计在会计行业中的地位越发重要。本文以广州华商职业学院为例,分析目前会计品牌专业建设存在的问题,提出专业建设应顺应市场需求,从管理会计人才的角度出发,通过高职会计品牌专业建设探索适合数字化时代所需要的管理会计人才。

Premier Li Keqiang mentioned"digital economy"in the government work reports of 2017 and 2019 respectively.With the development of artifi cial intelligence,the digital economy era has arrived,and the position of management accounting in the accounting industry has become more and more important.Taking Guangzhou Huashang Vocational College as an example,this paper analyzes the problems existing in the construction of accounting brand specialty at present,and puts forward that the specialty construction should conform to the market demand.From the perspective of management accounting talents,this paper explores the management accounting talents suitable for the digital age through the construction of accounting brand specialty in higher vocational colleges.