社交媒体对整形外科的影响:机遇与挑战

Social media’s impact on plastic surgery:opportunities and challenges

社交媒体的出现和发展改变了人们获取信息、沟通交流的方式,整形外科医师、患者、学术组织及医疗机构均已广泛地参与其中。通过社交媒体进行整形外科相关活动推动了专业发展,但也存在着法律、伦理以及商业性与专业性边界等问题,如果社交媒体被整形外科专业充分地理解并恰当使用,不仅仅有利于整形美容相关业务的推广,还可以在患者教育、临床研究及学术交流等方面提供有力的杠杆作用。

The emergence and development of social media has changed the way people obtain information and communication.Plastic surgeons,patients,academic organizations and medical institutions have all participated extensively.The use of social media for plastic surgery-related activities has not only promoted professional development,but also has legal and ethical issues,as well as commercial and professional boundary issues.If social media is fully understood and used appropriately by plastic surgeons,it can not only be used to promote plastic surgery-related businesses,but also provide a powerful leverage for patients’education,clinical research and academic communication.