人工智能环境I下传播格局的重构

Reconstruction of Communication Pattern under Artificial Intelligence Environment

随着VR/AR、5G等技术的逐渐普及,各类终端媒介走向深度融合,万物互联、人机共存成为未来发展趋势,整个社会呈现出智能化倾向。文章在媒介环境学视域下,分别从感知环境与符号环境两个层面来理解人工智能,探究当前人与技术的共存关系、媒介与社会文化的共生关系、媒介与思想意识的共长关系。在这一新的媒介环境下,原有的传播格局被逐渐消解,新的传播格局正在形成,主要表现在三个方面:一是传播主体的多元化引发传播形态的交互,人与人之间的连接更为复杂;二是信息系统的深度融合,导致了传播内容的转变;三是这一新格局倒逼媒介管理者对自身角色做出改变,并完善传媒管理体系。

With the gradual popularization of VR/AR,5G,and other technologies,various terminal media are gradually being deeply integrated,the interconnection of all things and human--machine coexistence have become the future development trend,the whole society presents an intelligent tendency.From the perspective of the media environment,this article understands artificial intelligence from two levels of the perceptual env i ronment and symbolic environment respectively explores the current coexistence relationship between humans and technology,the symbiosis between media and social culture,and the co-growth relationship between the media and ideology.In this new media environment,the original communication pattern has been dissolved,and a new communication pattern has taken shape or is taking shape,which is mainly manifested in three aspects.First,diversification of communication subjects leads to the interaction of communication forms,and the connect ion between people is more complex.Second,the deep integration of information systems leads to the transformation of communication content.Finally,this new pattern forces media managers to change their roles and improve the media management system.