摘要
本文基于Fuoli&Paradis(2014)的信任修复话语模型,对水滴筹CEO致歉信中凸显的可信性维度(能力、品质和善意)以及话语策略(强调正面与中和负面)进行了探讨。研究结果表明,“能力”和“善意”这两类可信性维度主要经由“强调正面”的话语策略来修复,在语言层面表现为表达评价以及情感意义的语言资源;“品质”这一可信性维度主要借助“中和负面”的话语策略来修复,在语言层面则表现为对话介入资源,如转折话语标记、否定标记以及言据标记。本研究不仅验证了Fuoli&Paradis信任修复话语模型的可行性,也为危机语境下机构如何修复信任提供了借鉴。
Based on Fuoli&Paradis s model of trust-repair discourse,the research discusses the dimensions of trustworthiness(ability,integrity and benevolence)and discursive strategies(to emphasize the positive and to neutralize the negative)in the apology letter by the CEO of Shuidichou.The research results indicate that ability and benevolence are mainly repaired through the discursive strategy of emphasizing the positive which is linguistically realized through evaluation and affect,while integrity is mostly repaired through the discursive strategy of neutralizing the negative which is linguistically realized through dialogic engagement resources such as adversative discourse makers,negation makers and markers of evidentiality.This research not only tests the applicability of the Fuoli&Paradis s model of trust-repair discourse but also sheds some light on how to discursively repair trust in crisis.
作者
郑晓梅
吴嘉平
ZHENG Xiaomei;WU Jiaping(School of Foreign Languages,North China Electric Power University,Beijing 102206,China)
出处
《外文研究》
2021年第2期1-7,105,共8页
Foreign Studies
