以“流动空间生产”为特征的城市形象构建与传播——以“上海城市空间艺术季”为例

Construction and Dissemination of City Image Characterized by“Flowing Space Production”——Taking“Shanghai Urban Space Art Season”as an Example

当下,中国一线城市空间形象的构建与传播,是建立在城市土地余量接近于零的城市更新窘迫现实与媒介社会深刻影响的交叠语境之中的.与以往城市形象研究中软硬实力单方面线性构建、忽略实体性空间及其实践的传统路径不同,当下城市空间形象的构建与传播过程,事实上成为在以标志性空间为基本要素和节点,通过与其空间内社会、传播实践紧密关联,共同构建根植于城市生活的多元流动的传播网络,进行“流动空间生产”的动态过程.本文以“上海城市空间艺术季”为对象,对城市更新语境下城市形象构建与传播模式及转向进行初步探讨.

At present,the construction and dissemination of the spatial image of China's first-tier cities is based on the overlapping context of the em barrassing reality of urban renewal that the remaining urban land is close to zero and the profound influence of the media society.Different from the traditional way of city image construction which pays much attention to the unilateral linear construction of soft and hard power,but ignores the substantial space and its practice,the construction and dissemination process of city spatial image in fact has become a dynamic process.It takes the iconic space as the basic element and node and closely links with the social and communication practice in the space to jointly build a multi-flowing communication network rooted in urban life to carry out“flowing space production”.Based on the“Shanghai Urban Space Art Season”,this paper makes a preliminary discussion on the construction,communication mode and direction of city image in the context of urban renewal.