两阶段下批发商对于策略型顾客的最优定价和库存管理

Optimal Pricing and Inventory Management for a Wholesaler in Two-Stage Facing Strategic Customer

对于农产品或者易于腐坏的其加工品,长时间存放需要在冷库中储存保鲜,假设零售商分两个阶段出售此种单一商品,第一阶段取一定数量出售,剩下的商品储存起来至第二阶段出售.文章基于策略型顾客的行为,确定零售商在售卖季开始之前的最优订货量,在第一阶段出售商品的最优数量,第一阶段和第二阶段商品的最优定价.另外,给定零售商决策的情况下,确定顾客在第二阶段能买到商品的概率.

Generally,perishable agricultural products or their processed goods need to be stored in the refrigeration house for a long time preservation.Suppose that a retailer sells this kind of single goods in two stages,she takes a certain amount to sell in the first stage,then stores the rest for sale in the second stage.Based on the behavior of strategic customers,some optimal decision for the retailer are characterizes as follows:The optimal order quantity for the retailer before the selling season,the optimal quantity of goods for sale in the first state,the optimal price in the two selling stages.In addition,the probability that the customer can buy goods in the second stage is presented given the retailer’s decisions.