摘要
作者从粉丝经济的角度,通过《盗墓笔记》等多个个案研究,观察当下网络IP与粉丝经济之间的多重样态.作者认为:IP粉丝经济是一种混杂式的粉丝经济,以头部IP为创意来源,以明星为粉丝经济核心,以平台的偏向和资本的形塑为隐性的推手.源于IP的粉丝经济如果期望持续性的繁荣,至少需要在IP分层、粉丝社群分层有更精准的分析和定位,才能应对当下无限延伸的粉丝经济产业链上呈现出的新问题.此外,粉丝经济的成功,并不能过高估计粉丝的力量.在可见的当下文化产业链,无论是IP运营,还是粉丝经济,背后都是资本与平台的运作与操控.IP粉丝经济是粉丝、资本、平台、明星共同形塑的机制.
from the angle of fan economy,the author has studied many.cases to observe the multipattern state between Internet IP and fan economy..The author thinks:IP fan economy is a kind of hybrid type,to head the IP sources,based on star fan economic core,Media platform and the shape of capital as the recessive power.If we expect the sustainability of IP economic boom,the stratification of the fandom and IP types need to have a more accurate analysis and positioning,to deal with the new problems of infinite extension of fans economy chain.Moreover,the success of the fan economy cannot overestimate the power of fandom.In the visible current cultural industry chain,whether it is IP operation or fan economy,it is the operation and manipulation of capital and media platform..
出处
《媒介批评》
2019年第1期49-63,共15页
Media Criticism
基金
国家社科基金项目“基于社交网络的青年群体日常社会-文化实践研究”(项目编号:14BXW043)的阶段性成果。
