偶像本虚拟:偶像工业的技术革新、粉丝赋权与生产机制

Idol as a Virtualization Being : The Technological Innovation ,Fan Empowermentand Production Mechanism of Idol Industry

初音未来举办首场个人演唱会,是虚拟偶像发展史上最具里程碑意义的事件.论文分别从技术革新、粉丝赋权与生产机制等视角出发,对这个充满象征意味的场景展开了分析.发掘出深埋于偶像工业的技术细节、内部各方势力博弈、整体运营逻辑和偶像明星本质属性等脉络之中的虚拟化转向.受这一转向驱动,偶像工业与充满非现实要素的二次元文化合流,缔造了如今虚拟偶像产业的繁荣.因此,虚拟偶像也就不宜被解读为某种颠覆性的行业变革,而是在偶像工业的发展脉络之中自然生长的产物.

The first concert of Hatsune Miku is the milestone in the history of virtual idol development.This paper analyzes there presentative event from the perspectives of technological innovation,Fan empowerment and production mechanism,in order to explore the idol virtualization from technological details of idol industry,competition of various internalforces,overall operational logic and essential attributes of idols.Driven by the virtualization,idol industry and Otaku culture,which is full of non-realistic elements,have been merged together,creating the boom of nowadays virtual idol industry.Therefore,virtual idol should not be considered as subversion of idol industry.But one of the derivative products due to the development of idol industry.