“古风”流行:一种新的虚拟生活方式

Gu Feng Music as a New Way of Virtual Reality Living

本文将从媒介研究的角度,发掘“古风文化”流行的多层面原因———“古风”不简单地属于表面上的范畴,而是更进一步地作为一种整体的生活方式存在,是研究虚拟现实作为新媒介的先锋性的典型个案.通过与其前身“中国风”流行音乐的对比分析,明确“古风”作为一种“虚拟现实”装置表征的基础上,试图从媒介性质层面理解这种青年文化想象;另一方面运用知识考古的方式,从时间纵向探究“虚拟现实”作为文本内在装置的前身与变化历史.通过进一步从“古风”自身折射出的媒介感官方面进行分析,赛博空间的视觉主导性得以显现,也同时揭示了这种视觉媚俗的性质对于传统听觉空间的入侵和取代.“古风”作为一种“新生活方式”,与现实中的既存媒介和重要权力结构的复杂相互作用,也是本文关注的重点.“古风”不仅仅作为“古风”被研究,这项研究的关键在于它作为一种新型生活方式的一个“部落”,是研究赛博空间、赛博生活与新时代社会构建的范例之一.

From the perspective of media research,we will explore the multi-level reasons for the popularity of“Gu Feng(古风)”culture in this article.The“Gu Feng”culture does not simply belong to its superficial category,such as auditory culture or fan culture,but further exists as a whole lifestyle,which is an excellent example of the vanguard in the study of virtual reality as a new media.Through the comparative analysis of its predecessor“Chinese Style(中国风)”pop music,the first section of the article attempts to understand this youth cultural phenomenon from an in-depth perspective.Also,on the basis of defining“Gu Feng”as an internal “virtual reality” device,the secondsection uses the archaeology of knowledge to explore “virtual reality” as theinternal device of the textvertically from time. In the third section of thearticle,we discuss the nature inside text, analyzing the media sensesreflected by the“Gu Feng”,seeing the visual dominance of cyberspace fromthe Gu Feng phenomenon, as well as the invasion and substitution of this visual vulgarity for the traditional auditory space. In the last chapter, we willhistoricalize“Gu Feng”as a Zeitgeist and relate it to the social background :“Gu Feng”serves as a“new way of life”, interacting with the existing mediaand cultural power structure in reality. Being an excellent model for the studyof cyberspace, cyberlife and the constructionof a new era of media,“Gu Feng”is not only studied as“Gu Feng”subculture itself, but as a“tribe”ofthe new way of life.