摘要
随着移动终端的普及和网络的提速,短视频在我国经历了爆炸式的增长,短视频这一传播形态在进入公众视野之后,逐渐被用户接受成为时下最具影响力的传播方式.短视频具备的巨大的流量、广泛的传播力为多渠道的商业变现提供了无限可能.在消费主义的背景下,短视频内容生产与传播所表现出来的形式为:瞬时彰显式的短视频内容生产、自组织的社群式短视频内容传播.
With the popularity of mobile terminals and the acceleration of network,short video has experienced explosive growth in China.Short video,as a form of communication,has gradually been accepted by users as the most influential mode of communication.Short video has enormous traffic and wide dissemination power,which provides unlimited possibilities for muti-channel commercial realization.In the context of consumerism,the production and dissemination of short video content takes the form of instantaneous prominent short video content production and self-organized community short video content dissemination.
出处
《媒介批评》
2019年第1期179-186,共8页
Media Criticism
基金
辽宁省社会科学规划基金项目“高校网络舆情管理体系建设研究”(L16BSZ031)阶段性成果
辽宁省教学改革课题“广告学专业‘动车129’模式‘双创’教学体系改革与实践研究”阶段性成果
辽宁省社会科学规划基金项目“辽宁新媒体动漫文化传播策略研究”(L18BXW004)阶段性成果.
关键词
短视频
消费主义
内容生产
内容传播
short video
consumerism
content production
content dissemination
