摘要
"福牛春碗"是2021年央视春节联欢晚会限量发行的生肖福礼,由清华大学美术学院王红卫教授带领红卫设计工作室,受中央广播电视总台所属中视实业集团和北京国际设计周的委托,历时7个月设计并制作完成。2021年是中国的农历辛丑牛年。作为春节贺礼,"福牛春碗"上的福牛造型取自老黄牛的传统形态,代表了中国人民踏实肯干、信念坚定、忠诚的精神;"福"字,取自《曾伯黎簠铭文》;福牛的图形设计融入了如意、祥云、葫芦、铜钱的造型,同时色彩取自陕西社火马勺脸谱,寓意喜庆、团圆、福气满满。
The"Lucky Ox Spring Bowl"is a set of limited-edition Chinese zodiac blessing gift of the CCTV Spring Festival Gala 2021 to celebrate the Year of the Ox.Commissioned by China Media Group(CMG)and Beijing Design Week,the"Lucky Ox Spring Bowl"was designed by Prof.Wang Hongwei of Academy of Arts and Design of Tsinghua University with his Hongwei Design team.The"Lucky Ox Spring Bow"took 7 months from conception to final launch.
出处
《包装与设计》
2021年第3期1-1,共1页
Package & Design
