摘要
"只有失去生命的鱼才会顺应潮流。""Only dead fish go with the flow."如果你生活在荷兰,那么你可能每天都会接触到Studio Kluif设计的产品包装,因为近10年来,Studio Kluif一直是荷兰零售巨头、知名生活百货连锁店HEMA背后重要的创意力量,打造了无数深入千家万户、为人们所熟知的HEMA产品包装设计。作为荷兰顶级的设计工作室之一,Studio Kluif由设计师Paul Roeters和Jeroen Hoedjes于1999年联合创建,多年来一直维持着12人的小团队规模。工作室名字中的"Kluif"在荷兰语中意为"骨头",这一不太常见的名字,代表了Studio Kluif不同寻常的设计理念—不追逐潮流、不做标准设计、不屈不挠、不说废话、意志坚定、有幽默感—这些都是Studio Kluif团队做设计的关键词。
If you live in the Netherlands,then every day you come into contact with packages designed by Studio Kluif,because for almost ten years,Studio Kluif has been one of the most important agencies behind the internationally acclaimed packaging designs of HEMA-the well-known and respected retail chain brand within the Netherlands and globally.As one of the top design agencies in the Netherlands.
出处
《包装与设计》
2021年第3期46-51,共6页
Package & Design
