从法国近代品牌发展看中国的品牌设计

VIEW ING CHINESE BRAND DESIGN FROM THE DEVELOPMENT OF FRENCH MODERN BRANDS

1.法国品牌设计发展背景法国是时尚的都市,但法国并非是"品牌"的代名词,就汽车品牌来说法国并非数一数二,各行各业都有着非常知名的品牌,源于法国的细数不过沧海一粟,但说到"高档"无一不会让人想到法国品牌以及法国奢侈品,法国人是如何让这种观念深入人心,如何传播其品牌观念,可以从法国近代历史来研究。"文化即传播,传播即文化"。

As a famous cultural and artistic country in the worid,France is also the worid's largest exporter of high-end brands and has rich experience in brand design.Under the context of modern French luxury goods,this paper discusses the relationship between modern French history and modern brands,and analyzes the future trend of brand design in China.The authors analvzed the modern history of France from the brand development and cultural oriains of the Bourbon Dynasty and the First French Empire and discussed the famous French wine industry to compare with the brand design planning of China.Finally,the authors concluded that Chinese brands should consciously integrate Chinese culture,art and spirit,so as to establish brands that really represent China.