产品形态对用户行为的影响研究——以环保产品案例分析为例

STUDY OF THE INFLUENCE OF PRODUCT FORM ON USER BEHAVIOR-WITH ECO-FRIENDLY PRODUCTS CASE STUDIES AS EXAMPLES

社会行为的产生是个人行动聚集的结果,改变个人行动,解决社会问题的可能性也会随之升高。因此,如何通过设计引导用户行为,进而带动整个社会和环境的改变,成为当前设计研究的热点之一。分析最近的相关研究可以发现,以认知心理学、行为经济学为基础,从心理学层面探讨设计方法论的研究正被积极展开。设计概念和模式在持续进化和发展的过程中,设计师在外观造型方面对产品或服务的重要性不言而喻,而产品的外观不仅能够吸引消费者进行购买,而且能够引导和改变用户的行为。从这一点来看,设计的本质作用在于说服。

Product form can not only attract consumers to purchase,but also quide and change the behavior of users.In order to understand whether the product form directly affect the user behavior,this paper selects the eco-friendly products that need toactively quide the user behavior for case analysis.The results show that the change of eco-friendly product form can positively affect user behavior,but the product representative form of some products for the first time does not directly affect user behavior.In addition to form,user behavior is also affected by the environmental protection information conveyed by the product and the product function of resource saving.