供应链管理视域下中药材产业产品品牌战略研究——以甘肃中药材产业为例

Research on Brand Strategy of Chinese Medicinal Materials Industry from the Perspective of Supply Chain Management——Take Chinese Herbal Medicine Industry in Gansu Province as an Example

文章分析了我国中药材产业发展现状,并以甘肃中药材产业发展为主,对中药材产业产品品牌化战略进行了分析研究,在供应链管理视域下,对中药材产业产品的品牌化建设提出了具体的建议。

This paper analyzes the development status of Chinese herbal medicine industry in China,and to Gansu Chinese medicinal materials industry development,the brand strategy of Chinese medicinal materials industry was analyzed and studied.From the perspective of supply chain management,suggestions on the brand construction of Chinese medicinal materials were put forward.