融合视域下人工智能对会展运营范式的改变

Changes in the Paradigm of Convention and Exhibition Operation by Artificial Intelligence from the Perspective of Fusion

会展业在人工智能的推动下构成了产业生态圈,会场多维度以及去中心化的可能性增加,多向性沟通所构成的沟通渠道已成趋势。会展主体范围、活动中心的内涵发生了变化,会展主体、客体、规则、劳动分工以及共同体等要素具有新的赋能作用,同时会展要素联结方式以自组织、灵活多变的方式呈现。会展业界经营范式体现出智能化决策、知识管理、延时挖掘开发、整合能力核心化等特征。

The convention and exhibition industry,driven by artifi cial intelligence,constitutes an industrial ecosystem.The possibility of multi-dimensional and decentralized venues has increased,and communication channels constituted by multi-directional communication have become a trend.The scope of the main body of the exhibition and the connotation of the activity center have changed.The main body,the object,the rules,the division of labor,and the community of the exhibition have new enabling effects.At the same time,the connection of the exhibition elements is presented in a selforganizing and fl exible way.The business paradigm of the exhibition industry embodies the characteristics of intelligent decision-making,knowledge management,delayed mining and development,and core integration capabilities.